Course Details

The SQA Diploma in Digital Marketing is delivered in partnership between NSDesign and Training Matters, and has been specifically designed to maximise the potential and professionalise the role of those involved with digital marketing within organisations.

The aims of the Digital Marketing Diploma are to

• Build a competent digital marketing workforce in Scotland, providing organisations of all sizes across all sectors with the staff needed to increase productivity and efficiency
• Develop the skills to utilise digital marketing techniques to grow business
• Tap into the skills and talents of a diverse population by providing flexible entry routes into a career in digital marketing
• Equip individuals with the skills, knowledge and experience needed to undertake digital marketing roles in a range of business settings
• Upgrade the skill levels of existing staff
• Achieve a nationally recognised professional qualification

The Diploma in Digital Marketing provides learners with a qualification that demonstrates underpinning knowledge and evidence of competence in digital marketing.

The qualification modules include: understanding the business environment; understanding legal, regulatory and ethical requirements in sales or marketing; search engine marketing; using collaborative technologies; digital marketing metrics and analytics; content marketing; image and video creation, principles of social media within a business and much more...

Programme Format

The recruitment and selection of this programme is primarily the responsibility of the employer. However, the following guidance is given:

• There is no age limit to undertake this qualification
• All participants must be in employment with opportunity to undertake the required tasks
• No previous academic qualifications are required although a level of literacy and IT literacy is essential
• Most important attribute is the commitment to develop and achieve
• A full training needs analysis will be carries out with both the employer and the candidate prior to acceptance on the programme

The full programme will consist of a mixture of the following depending on needs and units selected

• Online portfolio
• Individual coaching
• Delivered workshops
• Online learning
• Projects and case studies
• Observations and questioning

The programme normally takes between 12-18 months to complete

Please get in touch for more information on the Training Matters e-portfolio and course costs. Support funding may be available via Skills Development Scotland.

Be the best you can be!

What are the benefits of the Diploma?

• Development of efficient and effective digital marketing practices
• Increased turnover
• increased awareness of latest digital marketing techniques
• Increased use of available technology to improve current working practices

Downloads

Further details relating to this course can be accessed here:

• Qual Structure - Diploma in Digital Marketing
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