Principles of Social Media within a Business

Digital Marketing

Short Course

This one day social media masterclass is delivered via an online webinar and is designed to provide candidates with the knowledge and understanding of social media and how it fits into the objectives and marketing of a business.

Course Details

This one-day social media masterclass is delivered via an online webinar and is designed to provide candidates with the knowledge and understanding of social media and how it fits into the objectives and marketing of a business. Candidates will evaluate the different tools and channels available and understand how to evaluate the success of using these tools and channels. They will also describe the impact of social media on a business and be able to monitor how a business is using social media. We make sure you know about the risks, the dangers and the consequences when social media goes wrong.

The course includes a section on 'Social Media And The Law' which will help you avoid nasty stuff like defamation and issues around GDPR. All our training is interactive and jargon-free.

There's group work, question and answer sessions, audio and video and a lot of laughs. This masterclass is based on the SQA diploma unit Principles of Social Media within a Business, you will generate evidence towards this unit during the session and will have the opportunity to continue to the full assessment and complete the unit for certification following the masterclass.

Support Funding Opportunity

To apply for this course with ITA (Individual Training Account) Funding please see the below eligibility criteria:

- Aged 16 or over
- Not in education or involved in any other SDS funded programme
- Unemployed and looking to get back into work
- Employed, earning less than £22,000 per year and looking to progress in or change your job
- Resident in Scotland

Apply to join the course with funding

Support Funding
  • SQA Approved Centre
  • Skills Development Scotland
  • CMI
  • City & Guilds
  • STF
  • ILM
  • IS

About Us

Training Matters provide quality training, focussing on the development of the individual. By enabling them to achieve their own potential, we help companies, in turn, meet their objectives.

Training Matters are an accredited centre for SQA and ILM qualifications, covering Management, Procurement, Hospitality, Learning & Development and Digital Marketing.

Contact Us

Training Matters

Hillington Innovation Centre
1 Ainslie Road
Glasgow
G52 4RU
Scotland
United Kingdom

+44 (0)141 585 6341
enquiries@trainingmatters.com